Jio has entered the ranking for the first time and claimed fifth position with a BSI score of 91.7 out of 100 and the elite AAA+ brand strength rating, the firm said in its report.
“Renowned for its incredibly affordable plans, Jio took India by storm through offering 4G to millions of users for free, simultaneously transforming how Indians consume the internet – known as the ‘Jio effect’,” it said.
The top four global brands as per the firm’s rankings are Chinese messaging app We Chat, German carmaker Porsche, Russia’s Sberbank, and American beverage brand Coca Cola.
“Jio scores highest in all metrics – consideration conversion, reputation, recommendation, word of mouth, innovation, customer service and value for money – compared to its telecom competitors in India. The brand has no major weaknesses within the sector, and unlike other telecoms brands globally, Jio has shown that it has broken the mould, and enjoys genuine affection from consumers,” Brand Finance said.
In addition, Jio is the fastest-growing brand in the ranking in the telecom sector in terms of brand value, bucking the negative trend across the industry, with a 50% increase to US$4.8 billion, it said.